NCAA Loosens Social Media Policy for Sportscasters

I must confess that I pride myself of knowing my college sports, and on having a fairly strong understanding of social media.  I even know that the NCAA has very strict regulations regarding whether athletes can tweet about their teams.  But what I was not familiar with was the NCAA strict ruling on non-athlete social media use.  Apparently, the NCAA had a rule on the books that limited the number of posts credentialed media could post to social media platforms such as Twitter and Facebook.  The theory behind the ruling was that constant updates would deter viewers from watching the broadcast versions of the games, and in turn would hurt advertising revenue.  But with upcoming March Madness upon us, there is some good news.  Apparently the NCAA is having a change of heart.  No longer will the NCAA cap a reporter’s use of social media.   NCAA’s change of heart reflects the larger trend among corporations, government and sports organizations from viewing social media as a threat to viewing it as a necessary accessory; one that complements viewing of traditional broadcasts.  I am all for the ruling, but if CBS starts showing little hashtags on the bottom right-side of the screen, much like American Idol or Glee, I’m out!

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