Social Media firms are now increasing their presence in the Middle East. The companies hope to capitalize on the recent popularity of social media in the region. They are asserting their presence via digital advertising. Digital advertising has traditionally not been used in the Middle East. According to The New York Times, print advertising, and television advertising, have been the main methods of advertising. It will interesting to follow whether digital advertising will take off in the Middle East. Click on this link to read The New York Times article about the topic.