Hashing out Weed Adverstising Rules on Social Media

Adweek published an article this morning discussing the issues facing Colorado’s legal marijuana purveyors.  Seems that Twitter and Google prohibit, and Apple’s app store limits, advertisements for weed, which is legal in only  two states.  While Colorado published its own  set of rules and regulations for selling recreational marijuana, many national advertising platforms have yet to come up with their own strategies.   The issue is a significant one for advertisers using social media given its inevitable national reach. The matter begs the question: Is it possible to localize social media advertising?

 

 

Context Doesn’t Matter When Posting Rants

A defendant who posted a series of rants on the website “Ripoff Reports” claimed that the nature and tone of the website, and the posts that appeared on it, were enough to defeat a claim of libel.  Plaintiff, Piping Rock Partners, and its sole shareholder posted a series of rants about David Lerner Associates.  Piping Rock claimed that the rants were just that, and raised an “everyone knows the internet is just for ranting and not to be taken too seriously” defense.

The Court disagreed and with a shoutout to a popular search engine, ruled that anything that is searchable on google is presumed true.

Piping Rock Partners Inc. v. David Learner Associates Inc, (here) represents another case in the shifting tide toward giving more credibility to website postings.  Is it time to shift the presumption of posts from false to true ?  I would argue context matters.  After all, think about all those dating website posts.   Looks like Poppy won this one.

 

The Government’s Ability to Read Your Email

The New York Times recently published an article entitled  “Google Says Electronic Snooping by Government Should Be More Difficult.” According to the article, “If a government wants to peek into your Web-based e-mail account, it is surprisingly easy, most of the time not even requiring a judge’s approval.” Click  here to read the article.